MyProstate.ie Website My Prostate is an independent website set up by a GP looking to promote prostate health in older generations of men in Ireland. The subject can be quite an awkward one for many men, so the site was created to make a wealth of information available and easily accessible by anyone. The site is built on the WordPress CMS so the owner can update content as like anything in the medical world it can change quite rapidly. The site has been designed to be as friendly and approachable as possible to ensure its users are at ease, while still being very informative about the subject. The site includes information about everything to do with prostate health, from natural changes due to age, to more serious issues like advanced prostate cancer, so it is extremely comprehensive. The client provided a huge amount of information that was needed on the site, so it was important to divide this up into easy-to-use sections for users without them becoming disinterested in the subject matter. This was important from the actual experience using the site, and the content of the copy. Copy was produced from text documents originally received from the client, which […]
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Irish Craft Beer Festival 2015 Redesign
A great project which involved a full re-brand of the Irish Craft Beer Festival. We took an established brand and look and created something more modern, interesting and, most importantly, Irish and craft beer related. Two versions of the logo were created (upright bottle and horizontal bottle) to be used depending on requirements. Along wit the logo we created a new digital and print campaign which was based purely around the new brand and nothing else, to highlight how much the event has grown. The digital ads were put up on the websites like Journal, Sky, Boards, Hot Press, etc. while the printed ads were used everywhere from Hot Press magazines to billboards around Dublin and Luas We also re-worked their new website. It was being developed by a bad quality foreign developer so we took it over last second and brought it to the next level in a very short period of time that was left before the launch. The event turned out to be a great success with an unexpectedly high attendance.
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